Shop Talk is written by OM senior editor Dayanti Karunaratne and Sarah Fischer, OM account executive and fashion maven.
All the buzz in the lead-up to Ottawa Fashion Week is making us envious of those with walk-in closets full of designer duds. (Do those people worry about what to wear, or is it just a matter of taking a stroll through their personal collection and choosing something that strikes their fancy?) Indeed, we’ve started to wonder what to wear to the biannual showcase that is OFW. We’re thinking of taking a casual approach, and yet we can’t help but envy those that put together a killer ensemble and stand out in the crowd.

Mark & James violet one-shoulder minidress by Badgley Mischka. Retails for $345, rents for $90, sizes XS - L.
All these wardrobe woes (call them #firstworldproblems) made us remember a unique operation based out of Toronto. The gals at Rent Frock Repeat (RfR) seem to have a real handle on this mindset: the need to appear stylish and trend-savvy at important events, the realities of a clothing budget and closet space, and the availability of designer clothes — plus the time it takes to track down the right dress!
While we didn’t have time to rent-a-frock for this weekend’s OFW shows, we wanted to get the lowdown … and start planning for the next big event. In this week’s installment of SHOP TALK, we chat with RfR’s Kristy Wieber about what’s hot right now, how the business works, and what’s in her closet.
Where do you go to add new pieces to the collection?
We buy new, fresh off the runway, directly from the designer. We’re heading to NYC next week to buy for Fall 2012, but we also buy directly from Canadian designers as well.
What are your most popular dresses right now?
Right now, due to the gala/fundraiser season, we see a lot of floor-length gowns being rented for black-tie events. It just makes so much sense to rent a gown for a charity fundraiser and use the money you saved on the dress and put it towards the charity. Our motto is “Rent the dress, donate the rest!”
After renting a dress and falling in love with it, can I buy it?
No and trust us, our customers fall in love with so many of the dresses that they can’t wait for their next event to try out a different one. RfR lets you experiment with fashion without the buyer’s remorse. Think of us as your virtual online closet — not only do we save you money, but closet space as well.
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