Shop Talk is written by OM senior editor Dayanti Karunaratne and Sarah Fischer, OM account executive and fashion maven.
Yes, it’s that time again: prom! Whether you are going yourself, have a son or daughter counting down the days, or just want to relive the joy (and pain) of this teenage rite of passage, this week SHOP TALK talks to stylist Erica Wark about all things prom.
Erica is fresh off a media tour with VISA, who launched a free app called Plan’it Prom. The app aims to keep prom-goers (and their financiers) on budget by monitoring spending. Perhaps the most crucial part is the first step: a set budget. The app then manages all prom-related items, allotting a dollar amount for transportation, photos, etc.
All to say Erica has been in the trenches of prom planning for the past few weeks. Here’s what she has to say about traditions, trends, and money-saving tips.
SHOP TALK: What are the big trends for prom 2013?
Erica Wark: Embellishment is everywhere this prom season; try it with jewels, lace overlay or even applique. For colours, I love cobalt blues, bold tangerines and corals, or softer hues like mint and sea foam, blush and off-white. In terms of hem length my advice is do what works for you; if you’ve got great legs show them off with a shorter dress; if you’re looking for uber-glam, go long! You can even do the high-low hem, and have the best of both!
For guys, it’s an easy choice — go with a tux. A classic black and white look in a slimmer fit with a bowtie is right on trend this spring.
ST: If you were going to prom this year, what would you wear? Read the rest of this story »
EW: Haha, oh to be young again. There are so many more options now than there were 10 years ago. I’d probably do a fabulous long dress in a bold colour with cut-out or sheer paneled details a-la-Rihanna.
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