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Who We Are
Ottawa Magazine is published
by Capital Publishers—a division of St. Joseph Media
Inc.
St. Joseph Media Inc. also publishes Toronto Life, Fashion
and Fashion 18, The Look, Wedding Bells, WHERE Magazine
and many other contract publications.
We Publish
8 issues of Ottawa Magazine, including
Ottawa Interiors plus a Dining Guide. Other
magazines include WHERE Ottawa, Prélude, Vernissage,
Ottawa Visitor Guide and Destination Planner’s Guide,
WHERE Visitor Map and other contract publications. Capital
Publishers also delivers brochures exclusively to OGHA member
hotels, local attractions and Ontario Travel Centres.
Who We Reach
The top end of the Ottawa Market—people of influence with discerning tastes, affluent lifestyles &
high disposable incomes
Ottawa Magazine is a member of
the Canadian Controlled Audit Bureau (CCAB) and our distribution
is audited for accuracy in numbers and locations. Ottawa
Magazine is a member of the Print Measurement Bureau (PMB),
which measures readership numbers, generates reader profiles
and examines readership buying habits.
Target Audience*
• Audience composition: 57% men,
43% women
• 65% of readers are aged 25 to 54
• 34% have a bachelors degree
• 43% are Managers, Owners, Professionals or Employers
(MOPEs)
• 33% have household incomes over $100,000
• 28% have personal incomes over $50,000
* PMB 2004 Total Canada 18+
Circulation
40,000 copies per issue, 50,000 copies of the
Dining Guide
Where To Find Us
Distribution points include:
• Select subscribers of the Ottawa Citizen,
• Home delivery copies to subscribers through
Canada Post
• 250 newsstands and bookstores throughout the
region
• Distribution at high end consumer shows including
The Ottawa Wine and Food Show,
The Home Interiors &
Design Show and The National Women’s Show.
CCAB
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Owned by BPA World Wide, is the global resource for verified audience data and media knowledge. In more than 20 countries, BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits that provide solid assurance for both media owners and media buyers.
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PMB
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Canada’s leading syndicated study for single-source data on print readership, product usage and lifestyle patterns. Its reputation is based on 30 years of accurate, in depth measurement of Canadian consumer behaviour. PMB is a non-profit organization, representing the interests of Canadian publishers, advertising agencies, advertisers and other companies.
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